A study has revealed that the most popular messaging app in Brazil is WhatsApp. Research conducted by Ilumeo and NovaSB, showed that over 95% of Brazilian internet users used the app. This was followed closely by Facebook on 87% before a fall to 50% of people using Skype.

Is WhatsApp used in Brazil?

The use of WhatsApp in Brazil – where the app is often nicknamed zapzap – spans beyond the realm of texting. Whereas the share of Brazilian smartphone owners who send SMS text messages. About one out of five catalogs on the spin-off app WhatsApp Business worldwide were based in Brazil as of February 2021.