Question: Why is word-of-mouth so effective?

Consumers say that word-of-mouth is a big influence on their purchases. Study after study show that consumers trust personal recommendations above all other sources of information in the buying process. Real opinions from like-minded people trump influencers, brand-generated content, and all crafty sales pitches.

Why is word of mouth promotion effective?

Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Word of Mouth marketing impression results 5x more sales than a paid media impression and people are 90% more likely to trust and buy from a brand recommended by a friend.

What are some tips for enjoying positive word of mouth?

Here are ten ways to grow positive word of mouth.Provide Good Customer Service. Make It Easy for Your Customers to Contact You. Maintain a Positive Image. Clean and Pleasant Surroundings Are a Must – Even on the Web! Ask for Testimonials and Display Them Prominently. Give Lessons or Seminars.More items

How do you influence word of mouth?

7 ways to implement word-of-mouth marketing in your strategyEncourage user-generated content (UGC) Share customer testimonials/reviews. Get product ratings on your site. Offer an incentive: Create a referral program. Connect with industry influencers and thought leaders.

How is word of mouth spread?

Traditionally, word of mouth marketing was spread from one person to another based on recommendation. Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand.

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