What do baby boomers do online?
According to Forbes, nearly half (49%) of the Baby Boomer generation spend at least 11 hours a week online. For comparison, this applies to 42% of millennials. Before buying anything, Baby Boomers take their time surfing the web for all kinds of merchandise, products, services, and reviews.
Use videos: 54% of boomers watch video online, with 43% naming Facebook as their preferred video platform.
It might surprise you to learn that 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls.
How do you attract baby boomers?
10 Tips When Marketing to BoomersStop using slang. As a general rule, dont use slang. Use Facebook. As digital platforms evolve, so do their users habits. Provide useful information. Create compelling videos. Consider mobile devices. Understand the demographic. Dont use “old” or “elderly”. Make things accessible.More items
What apps do baby boomers use?
Overall, only 32 percent of U.S. Boomer and Senior respondents stated that they used photo sharing app Instagram, compared to 51 percent of the general online population.
What do baby boomers like to do?
In contrast to their parents and perhaps even younger generations, baby boomers prefer more public, face-to-face outings, which is why socials, art galleries, sporting events and cultural experiences are so popular among the group.