Landing pages are vital to your business. It doesnt matter if you are a startup looking to get those first five thousand users, or a car dealership who wants visitors to ask for quotes. Without landing pages, people who come to your website will not convert into users or leads. Its as simple as that.

Who should use a landing page?

Landing pages are ideal for merchants and ecommerce marketers who have more than one SKU on the go. Even when theyve only got a single product offering, there might be multiple contexts better represented on separate pages.

What do landing pages do?

A landing page is a page on your site that is designed to convert visitors into leads. The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well).