A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Once theyre on your landing page, users are encouraged to take an action, such as joining your list or buying your products.

What are considered landing pages?

A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer.

What are the two types of landing pages?

5 Types of Website Landing Pages (and Which One You Should Use)Squeeze Page. The squeeze page is the quintessential landing page. Long-Form Landing Page. Click-Through Landing Page. Product Details Page. Video Landing Page.22 Nov 2019

What is the purpose of landing pages?

A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

Where do landing pages appear?

As you can see, the landing page exists after prospects at the top of the funnel click a link in an ad, email, or anywhere else on the web. Its where the conversion (like a purchase, signup, or registration) will take place.

Are landing pages important?

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.