Spam filters consider e-mails with subject lines like “Re: [Your Subject]” or “Fwd: [Your Subject]” as spam when the e-mails are being sent to an account for the first time. Some marketers use this technique to trick customers. Such subject lines are considered deceptive and are major trigger for spam.

What is a descriptive subject line?

Even if youre not using the End of Message (EOM) trick, though, you want to keep your subject lines descriptive. Email subjects like Question for you or Important! are pretty much useless to the recipient. Instead, use a subject that clearly defines what the email is going to be about.

What words should not be in subject lines?

30 Words to Avoid in Your Email Subject Line1. 100% satisfied16. Guarantee4. Amazing19. Limited Time Offer5. Avoid20. Lose6. Best price21. Offer7. Collect22. One time/ One-time10 more rows

What do you put in the subject line for attention?

Wrap upUse a few of the words that are proven to increase open rates.Avoid the terms that typically decrease open rates.Test using a number in your subject line.Include at least one emoji.Make it about 17-24 characters long.Shoot for approximately 3-5 words.Write it in title case.Utilize preheader text.More items •11 Jul 2019

How do I stop spam filter subject line?

If youre working to avoid the spam filter, remember the following tips:Avoid writing subject lines with all caps and exclamation points.Avoid embedding forms in your email.Delete Flash and JavaScript elements.Avoid sending emails with attachments.More items

How do you avoid trigger words?

The easiest way to avoid spam filters is by carefully choosing the words you use in your emails subject line .Manipulative words and phrasesAct now.Action.Apply now.Apply online.Buy.Buy direct.Call.Call now.More items •2 Feb 2020

Why is spam in my subject line?

The display of [SPAM] in the subject lines of some campaigns is being added by the receiving servers spam filter. Typically this occurs due to something the receiving server did not like about the campaign. The IT team at the receiving domain should be able to explain why its being considered SPAM.

What are the four types of emails?

Lets look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.#1 Informational Emails. Informational emails are not very long and generally, they do not require any action by the subscriber. #2 Educational Emails. #3 Lead Nurturing Emails. #4 Promotional Emails.23 May 2016

How do you customize a subject line?

Tips for subject linesAdd personalization. Use merge tags to personalize your subject lines with each recipients name or location. Be descriptive. Sometimes, its better to be direct and descriptive than trendy. Keep it short. Limit punctuation. Use emojis carefully.

What are your trigger words?

Trigger words and phrases are those that cause a listener to feel strong emotions because of previous experiences. Trigger words can sometimes be so personal that other people cant be expected to foresee that their use of the word or phrase will be a trauma trigger.

Is a spam trigger?

Spam trigger words are keywords or phrases that email providers see as red flags. Youll often find these words in emails that people mark as spam. As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Scams.

Do Emojis in subject line trigger spam?

Strategically adding a single emoji to a subject line can draw the eye, imply a sense of friendliness, and help to increase your open rate, but overusing them can make your email look like spam.

Do subject lines trigger spam?

47% of recipients open emails based on subject lines alone¹. Subject lines are the first thing an individual sees and is the determining factor on whether or not your email is opened. Trigger words in subject lines are known to cause problems and increase the chances of your email getting caught in a SPAM trap.