Pay per lead (PPL) is a type of affiliate marketing program where a marketer or advertiser pays an affiliate according to the number of converted leads that they produce for the advertiser.

What is PPL mean in advertising?

Pay per lead Home Dictionary Pay per lead (PPL) Form of digital advertising contract whereby the advertisers undertake to pay for each potential customer.

What is pay per lead affiliate?

A pay-per-lead (PPL) affiliate program is a cost-per-action (CPA) program that compensates an affiliate for getting prospects and new users. PPL is also known as a cost per lead (CPL). Pay per lead programs commonly requires a lead to: Submit contact info, e.g., name and email address.

What does the affiliate program do?

Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement.

How do you pay per lead?

In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who dont sign up. A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event.

Is PPL legal in India?

Is PPL legal in India? The concept of PPL (Public Performance License) was developed under the Copyright Act, 1957. As per this act, the owner must obtain Performance License; Entertainment License, and PPL License, if he/she wants to play music, drums, pre-recording songs or music in an open area.